Group 6 Post here

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Media Literacy Questions

1) All Media Are Construction
a) What is the media literally made of?
b) Who made the media?
c) What decisions went in to making this media?

2) The Media Construct Reality
a) What is this piece of media implying reality should be like?
b) Who is responsible for creating this media?
c) Who is this reality trying to appeal to?

3) Audiences Negotiate Meaning In The Media
a) Who is the target market?
b) What is the message that is meant to be negotiated?
c) What is being advertised?

4) Media Have Commercial Implications
a) Who does the media benefit financially?
b) What are they trying to sell?
c) Who is creating this ad?

5) Media Contain Ideological And Value Messages
a) What is the media saying is important in life?
b) Who is this media trying to appeal to?
c) How do you achieve happiness/ how do you sell happiness?

6) Media Have Social and Political Implications
a) What side of the political spectrum are the creators of this media on?
b) What racial groups are they targeting?
c) How will this media be used to affect people’s opinions?

7) Form And Content Are Closely Related To Media
a) Why was this form chosen for the message the media is trying to convey?
b) What is the message they want to convey?
c) How will the form change the message?

Each Medium Has A Unique Aesthetic Form
a) Why was a certain aesthetic form chosen for a certain product or advertisement?
b) What makes the media appealing?
c) What is being advertised?

Media Literacy Questions

1) All Media Are Construction
a) What is the media literally made of?
The media is literally made of ink on paper.
b) Who made the media?
Nike’s advertising team.
c) What decisions went in to making this media?
Colours, font, form, text, lighting, position of body, clothing, the model, graphics, logo placement.

2) The Media Construct Reality
a) What is this piece of media implying reality should be like?
You should be healthy and fit. It’s ok not to be super skinny as long as you’re healthy. It’s better to have a little weight on you and be active.
b) Who is responsible for creating this media?
Nike Women’s advertising team.
c) Who is this reality trying to appeal to?
Woman who may not be a size 0, but want or already have a healthier lifestyle.

3) Audiences Negotiate Meaning In The Media
a) Who is the target market?
Woman over 13 who want to be healthier.
b) What is the message that is meant to be negotiated?
It’s good to have thunder thighs, or you can argue that this is an advertisement to get rid of thunder thighs by exercising. It comes off that it wants to make you healthier when in fact it could be saying that its aiming at helping you get a better figure.
c) What is being advertised?
Nike products for Women.

4) Media Have Commercial Implications
a) Who does the media benefit financially?
Nike Women.
b) What are they trying to sell?
Nike women products.
c) Who is creating this ad?
The advertising team that Nike hired.

5) Media Contain Ideological And Value Messages
a) What is the media saying is important in life?
To be healthy and fit.

b) Who is this media trying to appeal to?
Women over 13.
c) How do you achieve happiness/ how do you sell happiness?
Through working out with Nike products and living a generally healthy lifestyle.

6) Media Have Social and Political Implications
a) What side of the political spectrum are the creators of this media on?
Right wing.
b) What racial groups are they targeting?
All racial groups, although the model in the advertisement appears dark skinned. Its more targeted to women of different sizes as opposed to women of different races.
c) How will this media be used to affect people’s opinions?
To help people realize that beauty comes in all sizes.

7) Form And Content Are Closely Related To Media
a) Why was this form chosen for the message the media is trying to convey?
Lots of women read magazines, therefore they were more likely to come across this time of ads. Health conscious woman read health magazines and therefore will pay attention to advertisements like this one.
b) What is the message they want to convey?
Beauty comes in all different sizes.
c) How will the form change the message?
A print advertisement is more about the words, its easier to say “its ok to have thunder thighs” than to show a video commercial of a woman running with jiggling thunder thighs. Its an easier way to convince them that this is an ad for being fit and healthy as well as an ad for getting to your desired weight.

Each Medium Has A Unique Aesthetic Form
a) Why was a certain aesthetic form chosen for a certain product or advertisement?
Girly colours attract attention. The words zigzagging make them more interesting to read and appealing to the eye. The woman in black and white stands out against the white background. You really pay attention to her thighs, and then the colour is a nice contrast from the white background and the black and white woman.
b) What makes the media appealing?
The colours and the background design and the general layout are appealing to the eye.
c) What is being advertised?
Nike products for woman.

What is the message that is meant to be negotiated?
It’s good to have thunder thighs, or you can argue that this is an advertisement to get rid of thunder thighs by exercising. It comes off that it wants to make you healthier when in fact it could be saying that its aiming at helping you get a better figure.
While I agree with you guys, I also think that the advertisement is trying to say that you should be proud of your body even if it isn’t what society deems as “ideal”.
What is the media saying is important in life?
To be healthy and fit.
It could also be implying that self confidence is important.
How will the form change the message?
A print advertisement is more about the words, its easier to say “its ok to have thunder thighs” than to show a video commercial of a woman running with jiggling thunder thighs. Its an easier way to convince them that this is an ad for being fit and healthy as well as an ad for getting to your desired weight.
It’s possible that in this advertisement the phrase “thunder thighs” isn’t meant to imply jiggling legs but toned legs. If you take a close look at her thighs they are quite muscular.
It was good guys!

This media piece was made very aesthetically pleasing. I agree with you guys in saying that the girl colours and zigzagged words attract the reader, specifically female. I think that this ad appears to be beautiful, leading the audience to believe that the thunder thighs are beautiful as well. Nike has lots of money to spend on advertising campaigning and it shows by the way that the media piece was chosen to be put together.