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Group 4 Post here

Post  Admin on Thu Sep 24, 2009 7:15 am

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8 Key Media Concepts Questions

Post  kyla_a on Mon Sep 28, 2009 7:33 am

1. Media are constructs

-which company made them?
-what technologies were used?
-what decisions were made to make this medium?
-what elements make up the media?

2. The media construct versions of reality

-whose reality is this reflected on?
-whose version is being projected?
-what does this medium say about the way the world works?

3. Audiences negotiate meaning

-how does the audience interpret this medium?
-how would the interpretation of the meaning differ for each audience?
-how does the audience react to the medium?
-which audience is it targeted to?

4. Media messages contain commercial implications

-where is the implication present?
-how is the implication applied?
-what is being advertised?

5. Media contain value messages

-who are these messages targeted to?
-what are the value messages?
-what do the value messages symbolize?
-what values are chosen to show in the media?

6. Media contain political and social messages

-what political and social messages are being shown?
-how are they being shown?
-which (political or social) point of view is being conveyed?
-how does the medium reflect the political or social point of view?

7. Form and content are closely related in each medium

-what form has this piece of media taken (book, magazine etc.)?
-how is the content influenced by the form and vice versa?
-how are form and content used efficiently for each audience?
-how is the content changed because of the form that it’s in?

8. Each medium has a unique aesthetic form

-what techniques are used to make this medium aesthetically pleasing?
-how does it catch the eye of the audience?
-what is aesthetically pleasing?
-how are different aesthetics used to target different audiences?

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8 Key concepts answers + ad

Post  Donna_B on Wed Sep 30, 2009 9:32 am

Eleanor, Donna, Logan, Jessica, Ali, Kyla

1. Media are constructs

-which company made them?
• Pepsi
-what technologies were used?
• Computer graphics/Photoshop/Editing technologies
-what decisions were made to make this medium?
• They decided to put the logo on the bottom, ink on paper, contrasting colours, layout, concept, slogan etc.
-what elements make up the media?
• A picture of a foetus, a Pepsi bottle and logo, and a slogan on the bottom, all colours are black and blue other than the bottle and the logo

2. The media construct versions of reality

-whose reality is this reflected on?
• The companies fantasy of reality
-whose version is being projected?
• Pepsi’s
-what does this medium say about the way the world works?
• Tradition reigns on so if you start something at a young age its just “meant to be”

3. Audiences negotiate meaning

-how does the audience interpret this medium?
• Must have Pepsi to survive
-how would the interpretation of the meaning differ for each audience?
• Depending on the age group, the culture, whether you prefer COKE OR PEPSI
-how does the audience react to the medium?
• Shock value, health specialists, paediatricians and other careers in the medical field may be offended by the inaccuracy of this ad
-which audience is it targeted to?
• Young adults, Pepsi drinkers, Teenagers, potentially children
4. Media messages contain commercial implications

• N/A: money goes directly to Pepsi company
-where is the implication present?
-how is the implication applied?
-what is being advertised?

5. Media contain value messages

-what are the value messages?
• Children are a symbol of new life, so this message is suggesting a new generation of Pepsi drinkers (a destiny)
-what do the value messages symbolize?
• A new life involving Pepsi (from the start)
-what values are chosen to show in the media?
• Birth, Re-birth, life, youth

6. Media contain political and social messages

-what political and social messages are being shown?
• It is socially acceptable to drink Pepsi, and youth is admired in our world today. This ad is suggesting that if you drink Pepsi you will be youthful. Those that are Pepsi drinkers belong to a family vs. those that are Coke drinkers
-how are they being shown?
• It is being shown through an ultra sound with a foetus drinking Pepsi, and a slogan which says, “some things were just born to be”
-which (political or social) point of view is being conveyed?
• Pepsi’s
-how does the medium reflect the political or social point of view?

7. Form and content are closely related in each medium

-what form has this piece of media taken (book, magazine etc.)?
• Magazine advertisement. Possibly a billboard.
-how is the content influenced by the form and vice versa?
• Since it’s a still image, they had to make it “high impact”, i.e. shocking theme, bright and contrasting colours, etc.
-how are form and content used efficiently for each audience?
• The audience being targeted is young adults, the bright colours and dark concepts draw them in efficiently.
-how is the content changed because of the form that it’s in?
• (See second question)

8. Each medium has a unique aesthetic form

-what techniques are used to make this medium aesthetically pleasing?
• Bright, neon blue contrasting against the black background. Simple composition with only one focal point.
-how does it catch the eye of the audience?
• Controversial, because sonograms are a medical and factual thing, but they changed it to represent the Pepsi fantasy of a loyal customer. Somewhat offensive, so it catches the eye and forces you to question and think about it.
-what is aesthetically pleasing?
• The colours, the contrast, the red of the Pepsi logo stands out against the other simple colours.
-how are different aesthetics used to target different audiences?
• Simple, warm and clean themes are used for the older generation. Bright, contrasting and bold themes are used for young adults. Colourful and busy themes with familiar images are used for children.

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Re: Group 4 Post here

Post  rachel_r on Wed Sep 30, 2009 9:54 am

The media construct versions of reality:
whose reality is this reflected on?
-not only is this reality reflected on the companies, but also the reality Pepsi believes individuals should have. The ad is suggesting that Pepsi is a relity from the moment you are born.

Audience negotiates meaning:
How does the audience interpret this medium?
-That Pepsi is a drink you will crave for the moment you are born because it is so good. I don't think it's saying that without Pepsi you wont survive, it's more that it's a very irresistable drink.

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Re: Group 4 Post here

Post  Katherine_G on Wed Sep 30, 2009 9:58 am

I didnt necesarily agree with the "must have pepsi to survive". I see it more as they are born with pepsi in their genes (which they are trying to say is a good thing)
otherwise, AWESOME!!

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Re: Group 4 Post here

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