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Post  Admin on Thu Sep 24, 2009 7:13 am

What is Media Literacy?

"Media literacy is the ability to sift through and analyze the messages that inform, entertain and sell to us every day. It's the ability to bring critical thinking skills to bear on all media— from music videos and Web environments to product placement in films and virtual displays on NHL hockey boards. It's about asking pertinent questions about what's there, and noticing what's not there. And it's the instinct to question what lies behind media productions— the motives, the money, the values and the ownership— and to be aware of how these factors influence content.

Media education encourages a probing approach to the world of media: Who is this message intended for? Who wants to reach this audience, and why? From whose perspective is this story told? Whose voices are heard, and whose are absent? What strategies does this message use to get my attention and make me feel included?

In our world of multi-tasking, commercialism, globalization and interactivity, media education isn't about having the right answers—it's about asking the right questions. The result is lifelong empowerment of the learner and citizen."

Source: Jane Tallim, Education Specialist, The Provincial Centre of Excellence for Child and Youth Mental Health Children’s Hospital of Eastern Ontario

1. Since media literacy is about "asking the right questions," your job is to create a list of critical questions for each of the 8 key concepts. You will work in groups and come up with 3-5 critical questions for each concept. Each group will post their list of questions in the forum. Later we will use your group lists to make a master list that will help us "deconstruct media" during the year. Below is an excellent link that defines each key concept.
http://www.media-awareness.ca/english/teachers/media_literacy/key_concept.cfm?RenderForPrint=1

2. Find an image from the Internet and apply your key critical questions. Post your image and results in your group topic forum.

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